Entries into the Loeries

Calling on Architects, Interior, Industrial & Package Designers to Enter Loeries

Entries into the Loeries are now open for all disciplines of brand communication where brands touch the consumer, including architectural projects, interior design (and temporary structures) as well as package and industrial design.

This is a great opportunity for designers and creatives playing in the Three Dimensional & Environmental Design space to showcase their most inspired and original projects.

Architects can enter brand new projects or new additions to an existing structure or brand. All architectural projects contributing to brand equity, including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. Architectural work includes new additions to an existing structure or brand, for example, a new store, restaurant, or upgrade.

For more information on the architectural category, please visit the Communication Design page under Categories on the Loeries website. Click on the Communication Category and then on the Communication Design link. The architecture information is found under sub-category DE2A.

When preparing your entry, it is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand?

In the case of Architectural and Interior Design projects, the launch date is not critical and may be prior to 1 June 2013 as long as the work has not been previously entered. Please check the preparation guide for the allowed entry formats.

All entries will be judged during Creative Week in Durban. Note that all work is judged anonymously, and each entrant must ensure that no reference to an agency is made and there is no agency branding on the entry. For more info on the judging process, please see here.

Entries Close 15 May. Subscribe to the Loeries newsletter to stay updated with the latest news.

CREATIVE WEEK™ DURBAN
In an exiciting new move of city and month, this year, Loeries® Creative Week™ Durban will take place from the 10 – 16 August at the Durban ICC and along the Durban beachfront.

Durban, known for it’s all-year-round warm climate and concentration of amenities is ideal to host Creative Week. The convenience of location and affordability will make it easier for agencies based in Johannesburg and Cape Town to attend. While the Durban ICC offers increased seating and is also close to the beachfront. View the Creative Week™ programme here.

Key Loeries dates:
The entry deadline is Friday 15 May Ticket and accommodation sales are open The DStv Seminar of Creativity will take place on Friday 14 August The awards ceremonies will take place on Saturday 15 and Sunday 16 August

Major Partners of the Loeries 2015
Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), EThekwini Municipality – Durban Tourism, DStv Media Sales, and Gearhouse South Africa

Category Partners
Adams & Adams, ADreach, Continental Outdoor Media, Film & Publication Board, Google, Independent News, Mobile Marketing Association, Standard Bank, The Times, Unilever South Africa, Woolworths, and YFM

Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Backsberg, Bioscope Films, BEE Online, Brand Council SA, Clive Stewart Photography, Egg Films, First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, King James II, Media Film Service, Multiprint Litho, Newsclip, Paygate, Rocketseed, South African Airways, Tiekie Barnard Consultancy, Tsogo Sun, Vega School of Brand Leadership.

Official Media Partners
Adlip.com, Between 10 & 5, Bizcommunity.com, Brandwork Nigeria, Design Times, Film & Event Media, Ididthatad.com, The Redzone

For more entry information, please contact the Loeries on info@loeries.com