Creative Business Exchange
building a successful creative design brand
Creative Business Exchange is a workshop dedicated to building a successful creative design brand, running alongside both Decorex Durban and Cape Town in 2015.
The innovative half-day forum aimed at individuals and small businesses in the interior design, décor, architecture, product and craft sectors, is set to stimulate a creative-thinking environment.
Creative Business Exchange is designed to provide a practical overview for marketing and promotion of a creative business; the forum will offer guidance including strategic planning, digital marketing, social media and approaching the press all with an ingenuous ‘how to’ approach.
Nadia, best known of her creative business development consulting, will offer guidance on various key strategies with an ingenuous ‘how to’ approach by supplying vital tools needed to build a brand and drive creative businesses forward.
By encouraging focus on the basics and creating actionable to-do lists, attendees will gain insight into these key areas:
- Planning for your business – including creative goal setting, planning ahead to achieve more than just daily tasks and implementing key marketing aspects to form part of a bigger strategy
- Branding – how to make branding work for your business, along with creating a brand experience that will set you apart
- Build your online presence - how to use online tools, blogs and social media with a plan and purpose
- Approaching the Media – prepare your business for press interaction as well as getting in touch with bloggers and influencers who can assist with creative marketing
In addition to learning the practical know-how from Nadia, attendees can draw inspiration and learn more from real-life local design champions who will share their secrets of success.
In Durban, Richard Stretton architect and founder of Koop Design will share key insight into his business, what made him successful and the key to collaboration. With many awards under this belt, Richard is known for his socially relevant and environmentally responsive work, he has a true passion for design, which has been instrumental in building his name in the industry.
Also included in the Durban line up is Sonia Vosloo of well-known Durban retail outlet Shoppe, is a 40 something businesswoman, wife and mother. Having chosen a career in clothing design and brand management for over 20 years, she is now curator and owner of South African design, art and crafts at Shoppe. Sonia will share her passion for local décor and give key understanding into the retail market.
Don’t miss these out on the opportunity to drive your creative business forward. Our industry experts will provide professional insight with digestible knowledge and ideas on how to take your business to the next level.
Book your seat now at Creative Business Exchange presented by Caesarstone. Seats are limited.
This activity carries 2 x IID CPD credits / 0.6 SACAP CPD credits
Creative Business Exchange in Durban
Alongside Decorex Durban
Friday 20th March
9am – 12:30pm
R550 per person – BOOK HERE
*seats are limited
Ticket price includes refreshments and entrance into the exhibition.